Use case

Incident communication made effortless

When incidents happen, customers want clarity faster than you can craft a statement. PingPuffin gives your team the tools to communicate quickly, calmly, and transparently.

Incident comms without the chaos suite

PingPuffin's uptime monitoring automatically records who acknowledged what, when checks failed, and how the story ended. That timeline feeds your status page, sends downtime alerts to stakeholders, and keeps leadership calm—all without juggling three separate tools in the middle of an incident. With uptime monitoring, you get instant downtime notifications when website monitoring or API monitoring detects issues. Status pages automatically reflect your uptime monitoring results.

The playbook is intentionally lightweight: the essential 80% of incident communication in a package you can actually maintain. During our launch period it's all $0, so your team can invite sales, support, and agency partners without thinking about seat limits. Pricing will arrive later, and we'll give plenty of notice. Status pages work seamlessly with uptime monitoring to keep everyone informed.

Publish trustworthy updates in seconds

Draft incident messages ahead of time or write them on the fly. PingPuffin pushes them to your public status page, emails subscribers, and drops them in Slack or Teams so everyone stays informed without chasing copy/paste.

Ready-made templates make it easy to communicate clearly, while private/internal streams keep sensitive detail where it belongs. Follow-up reminders ensure no incident quietly fades without a wrap-up.

Coordinate teams without extra noise

PingPuffin routes alerts to the right people—on-call engineers, customer success, or agency partners—while keeping the rest of the company updated with status summaries. Escalations move through SMS, phone, or webhook so nothing slips through the cracks.

Everyone references the same source of truth, so there’s no conflicting Slack threads or spreadsheets. Customers get real-time recovery notices, cutting down on support tickets and stress.

Learn from incidents without extra work

Export post-mortem ready summaries with timestamps, response times, and resolution notes. Hand them to engineering, leadership, or compliance teams. Because everything is automatic, retros start with facts—not guesswork.

Exportable timelines mean retros write themselves. No mystery, no manual data gathering—just a tidy narrative you can turn into action items and lessons learned.

Incident communication FAQ

Can we post private and public updates separately?

Yes. Compose internal notes for the team while publishing a trimmed-down version to customers. Both stay synced to the same timeline so information never drifts.

How fast can we alert stakeholders?

PingPuffin notifies subscribers the moment an incident is verified. You can send follow-up emails or SMS messages with a single click—no need to assemble distribution lists during a crisis.

Does this replace our current status page?

If you want it to. Otherwise, connect PingPuffin via webhook to your existing tool. Many teams switch because our pages are free during launch, branded, and powered directly by real incident data.

Ready to keep downtime quietly under control?

Set up PingPuffin this afternoon, impress your clients tonight, and sleep through the night without checking your phone every five minutes.